Daniel Askins - MAC Cosmetics

As Senior Designer at M·A·C Cosmetics, I led the art direction and design of monthly updates across the website, email campaigns, and digital media. I directed and coordinated product photoshoots, ensuring visual alignment with the M·A·C identity. I also spearheaded multiple 360° projects, integrating both print and digital platforms to maintain campaign consistency and deliver a seamless, cohesive customer experience across all touchpoints.

Year

2022 - Present

Role

Senior Designer

Service

Website, Email, Paid Media, Store Visualization, Art Direction

Site Design

Throughout my time at M·A·C, I have designed over 150 website refreshes and counting, including eye-catching promotional offers, product launches, educational pages, and bespoke regional campaigns. My focus is on continuously innovating and enhancing the online customer experience through visually compelling, data-driven designs that capture attention and improve usability and engagement.

Email Design

I have designed hundreds of visually engaging, high-performing email campaigns for M·A·C. Whether promoting product launches, exclusive offers, or educational content, I ensure each email design not only grabs attention but also drives traffic to the website, maintaining brand consistency across channels. My approach combines creative visuals with data-driven insights, optimizing for engagement and user experience.

Media

The media environment is integral to every brand today. My work focuses on creating eye-catching visuals that drive engagement and educate the consumer. From static posts to dynamic ads, I craft content that resonates with diverse audiences and strengthens brand presence on social media.

Store Visualization

While most of my work is digital, I’ve also designed for in-store experiences, including signage, storefronts and product displays. My designs enhance the customer journey and ensure brand consistency across spaces, both digital and physical.

M·A·C Cosmetics

American Eagle

Greenleafs