American Eagle

As Digital Designer for American Eagle, I created content across multiple platforms, including email, website, and media globally. I also led the creative direction for various digital campaigns, including AE’s Real Rewards loyalty program.

Year

2019 - 2022

Role

Associate Digital Designer

Service

Email, Website, Paid Media, Art Direction

Email Design

In 2021, I designed over 300 emails for consumer markets in the U.S., Canada, and globally, reaching millions of people each week. Each design was crafted to boost consumer engagement, enhance brand loyalty, and drive action. This approach led to over $18 million in direct-to-consumer sales, demonstrating the power of thoughtful, engaging design.

Real Rewards

Real Rewards is American Eagle’s loyalty program, providing personalized offerings and experiences to its customers. As the digital creative lead for the programs launch, I shaped its digital presence and designed assets across various platforms, including email campaigns, website design, and media content, along with creative for partners like Starbucks, Stash, and UnPlug.

other projects

Greenleafs

2018

see details

Dirty Dog

2018

see details