Dirty Dog

Identity System

Drawing inspiration from the name, I designed the packaging with a deliberately rough, gritty texture that runs throughout the brand’s identity. The use of black and white reinforces the contrast between ‘dirty’ and ‘clean,’ while pops of color differentiate the various scents. A rough paw print is featured across the brand, clearly signaling its pet care focus in a simple yet impactful way.

Branding

Dirty Dog's website features bold, contrasting photography paired with a clean, minimal design that reflects the brand’s energy and sophistication. The layout highlights the company’s core mission and philanthropic efforts, leading seamlessly into a well-organized, easy-to-navigate product page.

Packaging

Minimalistic yet bold packaging reflects the brand's playful edge. The black-and-white palette highlights the contrast between clean and dirty, with colorful accents representing different scents. A rough, gritty texture and paw print motif reinforce the brand’s identity in a simple and memorable way.